Privacy principles
The site should collect no more personal information than is reasonably needed to operate, understand site use, fulfil purchases, respond to enquiries and provide services a visitor has chosen.
Analytics
Site analytics may record page visits, approximate location, device information and journeys for legitimate site improvement. Raw visitor IP addresses should not be retained by the custom analytics layer.
Commerce
Payments are processed by connected commerce and payment providers. Their own privacy terms apply to information they process for payment, fraud prevention and legal compliance.
Email and contact
Email addresses should be used for the purpose for which they were supplied. Marketing communication should be optional and consent-aware.
Your choices
Visitors should be able to make understandable choices about optional analytics and marketing technologies through the site's consent controls.